As abortion numbers in the U.S. decline, the pro-choice obsession with de-stigmatizing abortion seems to be ramping up.

One example is a new set of billboards in Iowa encouraging women to “say abortion.”

With messages like “I had an abortion and it was just health care,” the billboards are meant to dismantle the “cycle of silence and stigma” concerning abortion in Iowa. Abortion advocates apparently want abortion to be as routine as a “crappy dentist appointment.”

But it never will be. Pretending abortion is the same as getting a tooth pulled is a lie that harms and disrespects women.

I spoke with pro-life activist and feminist Destiny Herndon-De la Rosa about why.